About Freuds+

Freuds+ sits at the heart of Freuds Group, a family of businesses with different expertise, united by a shared worldview and sense of mission.

In 2019, Freuds Group reoriented its organisational strategy to integrate the Sustainable Development Goals across our businesses, making them central to client counsel and dedicating £1million to pro-bono, Global Goals-focused work. But over the past few years, societies have had to confront some of the biggest challenges the planet has ever faced.

The world is changing and so must we. Freuds+ has an even sharper focus.

A healthy population is the cornerstone of a strong society, resilient public services, and a growing economy. When people enjoy good physical and mental health they can work, start businesses, save for the future, invest, and contribute to the economy and society.

Freuds+ has a collective intention to drive positive and meaningful social impact through behaviour change. This means putting improved individual and public health at the heart of everything we do. As well as aspiring to tackle inequality and create greater global fairness.

We believe that great organisations and individuals exist for a purpose beyond profit. Freuds+ has a mission to play a part in confronting these urgent global challenges. Nothing less.

By influencing entrenched behaviours, we strive to ensure individuals, businesses and communities can develop and prosper together.

We believe that change can only be harnessed through collaboration and connectivity.

We believe it for our clients, and we hold ourselves to the same standard.

How we create change

Our work for clients is based on their priorities but it is guided and informed by best-in-class behavioural change science and psychology. This work includes:

  • Major population level behaviour change programmes.
  • Big cultural moments and campaigns that shift the norm for a society and drive public acceptance and demand for policy changes that make lives better.
  • Purpose led partnerships that find the sweet spot between a company’s reason to be, an issue of concern for the public and a Governmental and societal need for change.
  • Backing the accelerators of change by working with tech innovators and platforms which are leading the way with product innovation that makes behaviour change simple, effective, and engaging.
  • Major contributions to the health, political, societal, and economic discourse, whether that’s at Davos, UNGA or COP, that provoke debate and initiate collaborations around the world.

The change we make

NHS, Covid-19 App

The NHS Covid-19 App was the fastest ever app download, with PR and social driving 10 million app downloads in the first 24 hours

NHS, Be Clear On Cancer

The NHS Be Clear on Cancer campaign delivered an additional 700 diagnoses, 400 at an earlier stage and 300 people had lifesaving surgery as a result.

AstraZeneca, Discovery Centre Opening

Under the banner of ‘collaboration for a healthier future’ freuds+ supported AstraZeneca in maximising the potential of its ambitious six months long EXPO 2020 programme, through profile-defining thought leadership and eye-catching content

Public Health England and Treatwell, Life Saving Wax

Overall, 100,000 more samples were recorded over the 3-month Cervical Screening campaign period than the same period the year before.

Alzheimer’s Research UK, Santa Forgot

Alzheimer’s Research UK, Santa Forgot saw 207% uplift in donations and 400% uplift YoY in monthly direct debits

Alzheimer’s Research UK & Deutsche Telekom, Sea Hero Quest

Downloaded 200,000 at launch and the game has been downloaded more than 2 million times, for the equivalent of 30 years of playing – equalling 4,500 years of equivalent lab-based research.

NHS, Every Mind Matters

The Every Mind Matters campaign prompted over 700,000 completed Every Mind Matters action plans in 4 weeks.

Leeds City Council, #YouCanAdopt

The integrated campaign resulted in a real shift in the way adoption is communicated across England, resulting in approximately 10,700 enquiries for adoption.

NHS, Vaccination

Since late 2020, freuds+ and agency partners have worked with the Cabinet Office, DHSC and the NHS to build vaccine confidence and aid vaccine deployment to the UK public.

Today, the UK has one of the highest rates of vaccine confidence in the world with 9 in 10 people saying they trust the vaccine and the COVID Vaccination programme is the biggest vaccination programme in NHS history. Over 90% of the UK population has received at least one dose with over 140 million vaccinations deployed.

WHO Foundation

Raised awareness of the world’s biggest health challenges and more than $1 million to help tackle them. So far, money has gone to help end vaccine inequity via the Go Give One campaign and to protect and support Ukraine’s health care amidst the ongoing conflict.

NHS England x Rankin

Inspiring portraits were brought to life on the streets and across communities with millions of pounds worth of free OOH advertising space.

Public Health England, Stoptober

Stoptober has generated over 4,600 pieces of coverage since 2016 and supported over 1.9 million people on their quit journey.

Who we've helped

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As part of the freuds Group, freuds+ is proud to be a certified B-Corp.

freuds group is the largest global communications company to “meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.”

In 2019, we reoriented our organisational strategy to integrate the SDGs across our business, making them central to client counsel and dedicating £1million to pro-bono, Global Goals-focused work.

In 2020, we took that commitment a step further by becoming the largest PR agency to earn B Corp status – a rigorous year-long process that ensured we met the highest standards of social and environmental performance, public transparency and legal accountability in balancing profit and purpose.