The change we’ve made

The Every Mind Matters campaign prompted over 700,000 completed Every Mind Matters action plans in 4 weeks.

The NHS Covid-19 App was the fastest ever app download, with PR and social driving 10 million app downloads in the first 24 hours.

The NHS Be Clear on Cancer campaign delivered an additional 700 diagnoses, 400 at an earlier stage and 300 people had lifesaving surgery as a result.

Overall, 100,000 more samples were recorded over the 3-month Cervical Screening campaign period than the same period the year before.

Alzheimer’s Research UK, Santa Forgot saw 207% uplift in donations and 400% uplift YoY in monthly direct debits.

Downloaded 200,000 at launch and the game has been downloaded more than 2 million times, for the equivalent of 30 years of playing – equalling 4,500 years of equivalent lab-based research.

Under the banner of ‘collaboration for a healthier future’ freuds+ supported AstraZeneca in maximising the potential of its ambitious six months long EXPO 2020 programme, through profile-defining thought leadership and eye-catching content.

Since late 2020, freuds+ and agency partners have worked with the Cabinet Office, DHSC and the NHS to build vaccine confidence and aid vaccine deployment to the UK public.

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Today, the UK has one of the highest rates of vaccine confidence in the world with 9 in 10 people saying they trust the vaccine and the COVID Vaccination programme is the biggest vaccination programme in NHS history. Over 90% of the UK population has received at least one dose with over 140 million vaccinations deployed.

The integrated campaign resulted in a real shift in the way adoption is communicated across England, resulting in approximately 10,700 enquiries for adoption.

Raised awareness of the world’s biggest health challenges and more than $1 million to help tackle them. So far, money has gone to help end vaccine inequity via the Go Give One campaign and to protect and support Ukraine’s health care amidst the ongoing conflict.

Inspiring portraits were brought to life on the streets and across communities with millions of pounds worth of free OOH advertising space.

Stoptober has generated over 4,600 pieces of coverage since 2016 and supported over 1.9 million people on their quit journey.